Production Ancillary - Influences and Links

This is Katy Perry's music video for her single "California Gurls". The outfit, scenery and props in the music video are also illustrated in the digipak and advertisement. This shows the clear link between both of her main and ancillary product. I think this is effective as the audience will be familiar with what the advertisement is for, or will recognize the advertisement and then would want to see the video. I think that if both products were too different, the target audience would be very mislead. 

 As inspired by Katy Perry's link between music video and ancillary products. We did the same with our choice of clothes and repeated it onto the images for the ancillary products. It's great for our products especially because of the neon green that stands out particularly well and will grab the audiences attention.