Production - Editing

As we were editing our video we struggled with using effects in the right places. As a result, I am going to look at similar music videos that are also upbeat and fast paced with a large amount of effects used to gain inspiration as to how we will be able to use effects in our music video.

In order to assist us in creating an effective music video I looked at the following music videos:

Say Aah - Trey Songz

This video has influenced the way we put our falling shot together. In this music video jump cuts are a reoccurring theme that dominants most of the video. We took this into account and played with the falling footage. As a result we cut it so that it jumps on the beat which shows James gradually falling to the floor.






Starships - Nicki Minaj

In Nicki Minaj's video slow motion is used in some parts where the beat is actually fast paced. This is effective in drawing in the audience's attention as a direct parallel of speed is introduced. As a result we have manipulated time in our music video in order to capture the emotions of our artist and to illustrate the line 'or I'll be stuck here to my soul flies'. We introduced cut away shots of James and manipulated the time in order to make this effective.