Production - Our editing ideas

As we have finished our rough cut, it made me think about our editing choices a lot more and how it has effected our music video as a whole and why we chose to use what we used.

I think that editing to the beat is the most important feature for our music video because of the fast beat throughout. Once we got into the editing suite, it made me realise exactly how important it was to edit according to the beat and how much it would help to mark each beat as we go along. Editing to beat determines the overall look and feel of the music video and I feel that it really shaped our music video.

The most important aspect is cutting to the beat so we will be making sure that happens all throughout and also, we will be repeating how the video is editing the first half to the second half so that the music video flows and to make sure that the main focus is on the performance in the video. It also gives the audience something to expect as they're watching. We manipulated a shot at the beginning which I think will be a "stand out" part in our music video and we will repeat this shot into the second half of the music video with another shot. I think this way, it just ties in really well because choruses and lyrics are repeated so the editing can reflect that. This relates to Andrew Goodwin's theory.

We have incorporated mirror effects. This was inspired by the original dot rotten music video. We thought it would be a good idea to use repetition in another way. I also think it is a great concept as it reflects the lyrics and the reflection from the mirror effect almost connotes the performer looking at himself/his life.

The original mirror shot from Dot Rotten's music video

Our take on the mirror effect