Ancillary Products- Research - Analysis of 3 Magazine Advertisements

This Wretch 32 advertisement is very effective as it clearly shows visual links between the digipak and the advert itself. The picture used on the digipak is used on the advert too and the digipak cover is shown on the bottom left of the advert. The name of the artist is printed in a legible font using a bold colour. Also, the album name is shown on the center of the page and it is the second biggest tittle there which shows the significance along the artist's name and this allows people to remember the name of it as well. The release date is shown clearly in bold along with places in which the target audience can buy his music.

This advert is similar to Wretch's advert in a sense that the album name and artist name are both the largest visible writing on the page. However, as Eminem is known on an international scale his name doesn't need to be as bold as the other information because people already know who he is. Therefore, with his album name printed in white it would be more recognisable for the target audience. Despite the fact that the picture of the album itself isn't shown on the advert, the image used on the front cover of the digipak is used as the background picture here.

This advertisement is similar to both of the above however the layout of it relates more to Eminem's advert as the cover photo for the album is used as the whole background of the advert. However, because Dizzee Rascal wasn't as well known as Eminem an image of him was shown on the advert to promote him even more alongside his album.








Overall, all of these adverts are similar as they follow the conventions of designing advertisements. This has made me realise what are the most significant things that should be included on the advert and also how a visual link can be created between the advert and the digipak. I will have to include a picture of James to promote him as a new artist as he is like Dizzee Rascal when he was promoting his first album. Also, I need to ensure that the font size of the artist name and the album name needs to be the biggest and most visible on the advert. Lastly, I will include a picture of the front of the digipak so that it clearly shows how the two ancillary products are closely linked.