Planning Ancillary Products- Do's and Dont's

In class we discussed many "Do's and Dont's" for our digipak and advertisement.

Do's

• Use clear font and be careful where its placed
• The use of appropriate sizes - image and font
• Use clear photos that are in focus
• Photos have to be an appropriate shape for the page
• Use a layout that follows the rule of thirds for composition
• Use an appropriate type face (font) that follows genre conventions and a house style
• Follow genre conventions and be clear from a distance
• Follow the conventions of the 3 colour rule and use colour that is appropriate for - images, font and background
• Think carefully about how you use and integrate the font, text and language and image
• Use appropriate industry logos and conventions, properly positioned

Dont's

• Stretch images as it will make them out of focus
• use layer styles
• Use unnecessary effects. Any effects used must suit the genre
• Place text across artist face or on top of any other image
• Use a font simply because you 'like it'
• Feel you need a separate photo on very panel- be creative