During my first lesson on the ancillary products to be made, we discussed what should and should not be included in them. We discussed Why CD covers are still used despite the fact CD sales are still dropping; in reply in class we said how it is for visual benefit to the fans sets trends and provides a physical experience for the fans as it is a tradition to sell predominately through a digi-pak. question also came up like, How important are ancillary products to the artist and the industry? To promote the artist is one thing 'superfans' will be intrigued by as in digi-paks you get more than what a CD has to offer also the face of the artist is familiar with the audience. Furthermore making a deeper connection between the artist and fans is very important however it decreases the importance as the image can be promoted in other ways, also it helps the industry make more money due to increase of cost they want to hang onto this idea for as long as they can. How significant is the'music video' in todays market? Well again I answered it is for visual benefit and for setting trends, but also it generates online discussions due to a 'good' music video it becomes important and reaches out to the audience more because the generation today are surrounded by the internet and social networking, in addition it is for promotion, entertainment and bigger connection from the fan to the artist.
We also discussed conventions and what to add in our ancillary work for instance where our artist name should and shouldn't be placed e.g not on the face of the artist, also other minor information like additional information, barcodes, logo's of record labels and promotional sticker to help our Digi-pak look even more real.
I found this lesson very helpful and it helped me with my production of my mock-up ancillary product.
No comments:
Post a Comment