As we progressed we realised that Dot Rotten's song 'Overload' also falls under the genre of 'grime' as it has an urban and gritty edge to it. However, the heavy and fast paced beats portray the dubstep genre. I've chosen some examples of digipak album covers from artists such as Devlin, Wiley, Dizzee Rascal, Scuba and Example. The four grime covers all have a similar feature of having a long shot of the artist instead of having a close up to promote the artist. However, with the dubstep digipak covers, the artists are shown in a mid shot which promotes the artist more.From looking at digipak covers, it has given me inspiration as to how to layout my digipak with the use of colours and font and also the shot type. I will be using a close up of our artist to promote him as he is a new artist.
Wretch 32 is a grime artist and this digipak cover relates to my genre as it contains urban elements with the background used. The graphic design shows urban estates in the background and also the album name has dripping paint on it which looks like graffiti.
Also, the reoccurring theme of black on white and white on black is shown here which is effectively in showing the album name and the artist name. This relates the to teenage and young adult audience as it shows a modern design and wretch's clothing can relate to them too.
Dizzee Rascal, who is also a grime artist, again expresses the urban theme with the modern and edgy font. Also, Dizzee Rascal is wearing trainers and tracksuit which would be more relatable to a younger target audience such as teenagers from 13 - 19.
Even though Example is a dubstep artist, his digipak cover is similar to Wretch's and Dizzee Rascal's. Example and Dizzee Rascal both use the same colour scheme of black, white and yellow which is effective as it is bold and catches the audience's attention.
Example's digipak cover would appeal to a more older audience of 17 - 30 even as the cover is simple and classic.
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