During our first lesson we discussed what we will be doing in order to produce a high standard ancillary work. Some questions we discussed includes:
1) Why are CD covers still used despite CD sales dropping?
- For visual benefit tot he fans
- value for money
- to reach digital immigrant
- sells unique selling point
- still need artwork with a digital download
- provide a physical experience for the fans
- additional information and behind the scene images and bonus tracks
- there is a tradition for some genres to sell predominantly through CD/digital for example 'Showtunes'.
2) How important are ancillary products to the artist and the industry?
- important for superfans as it creates a deep connection between the artist and themselves
- face of the artist becomes more familiar with the audience especially for new artists
- promotes and advertises the artist
- digipacks costs more to make resulting in making more money for the industry
- HOWEVER, we could argue that it is decreasingly important as the image of the artist can be promoted in other ways
3) How significant is 'the music video' in today's market?
- one of the most important things as it provides a visual experience for the audience
- for entertainment purposes
- sets trends in society
- promotes the artist: big advertisements
- generates online discussion which can attract more fans
- more engaging and intersting for audience
- reaches out more to the current genertation as internet has become an essential aspect
- teaser trailer for music video
- promoting awareness
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