Our music video appeals more to teenagers (more so males) between the ages of 16-19. The music video will appeal this age group more as it is fast, upbeat and energetic. Also, with the use of intertextuality from Kanye West's music videos, we think that our video will appeal to this age group as we have witnessed this age group enjoy Kanye West's music and music videos. Also the choice of clothing in our music video is very casual, however James will be wearing a suit to include maturity into the overall look and this trend is very much influenced in this age group.
People from the area of South London enjoy the dubstep genre even more, seen as this genre grew from there in the UK. The editing will appeal to this audience as it will be fast, include a lot of lighting (like Kanye West's music videos) and visually appealing. Our choice of Location is another concept that will appeal to this age group as its local and all around popular areas in London.
Wider Audience
This will be most ages over 25. Just as the staff in HMV suggested, the dubstep genre can appeal to over 25's because of the smart formal clothing in the videos, also through the intelligent lyrics and the song has references to political issues.
Males shop in Footasylum, Topman, JD Sports, Size, Schuh and Office - Casual
Some may or may not have jobs (part time)- mostly in retail and supermarkets
Working-middle class students
EXAMPLE OF CORE AUDIENCELucas black, lives in South London
Male, British
Part time job in retail
Shops in Asda's, M&S, Tesco's
Spare time- Going out with friends, parties,
Reads Metro and The sun
Uses the bus and train
Owns an iPhone and blackberry, Mac laptop
Nike, Vans, Converse
Likes to travel down to brick lane and shop
Enjoys to drink Monster, Water, and Orange juice
Enjoys the tropical island Ibiza and Marbella
Loves the dubstep genre because its upbeat, makes friends because of this genre, its really exciting in Concerts and clubs, feels different when he listens to it (can relate)
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