Planning - Our Audience

Having chosen our song and made potential ideas for our music video. We need to consider an important aspect - the core target audience.

We decided that our core target audience will be people from the ages of 16-19 with a male skew. This age group are more likely to be attracted to our high energy, dub-step song choice. Additionally, our use of intertexuality from two Kanye West's music videos, (All of the Lights and N*ggas in Paris) will contribute to appealing to our specific target audience as they tend to really enjoy his music videos.

HERE IS AN EXAMPLE OF OUR CORE AUDIENCE

Lucas black, lives in South London

Male, British

Part time job in retail

Shops in Asda's, M&S and Tesco's

Spare time - Goes out with friends, parties, shopping

Reads Metro and The sun

Uses the public transport (bus and train)

Owns an iPhone and blackberry, Mac laptop

Nike, Vans, Converse

Likes to travel to brick lane to shop

Enjoys to drink Monster, Water, and Orange juice

Enjoys the tropical island Ibiza and Marbella

Loves the dubstep genre because its upbeat, makes friends through the genre, its really exciting in Concerts and clubs, feels different when he listens to it (can relate)

WIDER AUDIENCE

This will be most ages over 25. Just as the staff in HMV suggested, the dubstep genre can appeal to over 25's because of the smart formal clothing in the videos, also through the intelligent lyrics and the song has references to political issues.

GENERAL EXAMPLE OF AUDIENCE

Males shop in Footasylum, Topman, JD Sports, Size, Schuh and Office - Casual

Some may or may not have jobs (part time)- mostly in retail and supermarkets

Working-middle class students