Vernallis also suggests that the rules of continuity are broken in order to draw attention to what is on screen. Obvious edits such as wipes, special effects and the high number of jump cuts are used to draw attention to themselves. The base track, also known as the master shot, is used to give structure to a music video.
Examples:
In Nicki Minaj and David Guetta's video - Turn me on, plenty of obvious edits were used such as photo shopping the face of barbie dolls onto human actors in the video and loads of special effects and jump cuts.
Another example is the music video for Opposite of Adults by Chiddy Bang. I really like this video as the editing is really interesting, engaging and effective. Some techniques include freeze frames, base tracks to add structure, plenty of jump cuts on the beat to the song and rewinds of certain shots. I think the Photoshopping techniques used here were very engaging and different. The editor placed the head of the artists on small bodies throughout the majority of the video. This mirrors the title of the song and the idea of being a child again.
Lastly, the third music video that supports Vernallis' ideas about editing in music videos is Earthquake by Labrinth and Tinie Tempah. This video also used a lot of obvious edits. The video is based on special effects and have used edited back drops to create the video. When the screen gave a shaky illusion whilst Labrinth said 'earthquake' was a very clever thing to do as part of the edit as it shows the creativity of music videos. Mirror effects and jump cuts were also used as part of the editing. The use of camera movements was especially significant as it varied a lot in the video and this can also assist the base track in adding structure to a video.
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