Vernallis’s idea of music videos is
creativity. She believes music videos are for entertainment. Obvious edits draw
attention, for example jump shots, flashing images and instant cuts and jumps
also draw attention. Master shots such as base tracks are frequently used. Normally the camera will move with the music,
involving the audience.
Examples
of videos that illustrate her ideas:
·
Tupac – Ghetto Gospel: follows this
theory various times throughout. Specially showing the effect the in a fairy
fast montage. This video conveys the ghetto and how it is there, signs for entertainment for some.
http://www.youtube.com/watch?v=QVq7gOgzqi0
·
Cee Lo Green – Forget You: A ‘master
shot’ (base track) is frequently used, giving the video structure.
http://www.youtube.com/watch?v=bKxodgpyGec&feature=fvsr
·
Mark Ronson & The Business Intl – The Bike Song: Jump cuts are often used, the camera may move in time with the
music.
http://www.youtube.com/watch?v=rVELTxKRoHA
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