Tuesday, 25 September 2012

Research - Review of previous student's work

My favourite music video from previous students would have to be Robert's video. Robert's video supports Andrew Goodwin's theory on the different structures of music videos. I think that Robert's video is a great example in showing us a combination of structures including amplification and disjuncture. 

The activities in the video enhance the lyrics in a way it shows something that means a lot to each person in the video. This amplifies the lyrics as the group of students have managed to create a deeper meaning to it through their own perspective. The high number of jump cuts in the music video engages the audience and allows the viewers to keep up with the different stories being told in the video. A lot of editing has also been used including obvious edits such as screen edits like lighting, colour changes, colour saturation in the video and backdrops have been used. Here are a couple of examples that I have found: 


 The pace of the video varies according to the rhythm and beat of the song. There are parts of the music video where the footage is fastened and slowed down. In the beginning of the music video the footage of the low angle shot of the sky has been fastened. 

I think the use of base tracks were very effective in creating structure in the video. Especially the base track of one of the students skating in the skate park as it adds depth to the video. The base track of the dancers is effective in keeping the viewers entertained. 

I like the beginning of the video as it introduces each one of the students performing their chosen activity that means a lot to them. Also, I think the costume aspect of mise en scene was considered really well. Each student dressed appropriately to their role in the video and there wasn't any change of clothing half way through the video or anything incongruous in the video. Therefore, overall the video was effective as it entertained me with the use of camera work, editing, sound and mise en scene. 






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