Andrew Goodwin
Andrew believes that traditional analyses do not particularly apply to pop music videos. The reasons for the different narrative structures are:
1) Pop music videos are built around songs and usually songs do not include traditional narrative structures. 2) The pop music video uses the singer as the narrator as well as the character. 3) The singer often looks directly into the camera and this is to involve the viewer with the performance.
Pop music videos rely on repetition. Usually, the video repeats parts in the way that songs repeat in choruses or lines. The repetition also allows the audience to be familiarized with the genre and have specific expectations. Also, the song would be played on television, radio or there maybe an advertising film or television tie-in making the song very familiar through the use of repetition. Therefore, music videos have form of closure and ending.
There are three different types of relations between songs and videos; Illustration, amplification and disjuncture.
1) Illustration is where the video tells the story of the lyrics in the song, literally.
2) Amplification is when the video introduces new and deep meanings that do not contradict the lyrics but adds more meaning.
3) Disjuncture is where there is little or no link between the lyrics of the song and video.
Pop music videos usually have recognizable features for example, Michael Jackson used to have signature dance moves. Also, the way women are represented as an object or male desire. Music videos try to attract a large audience without dismissing the core target audience.
Illustration
Katy Perry - Last Friday Night (TGIF) http://www.youtube.com/watch?v=KlyXNRrsk4A
Illustration is the literal way of visually interpreting the song’s lyrics. Katy Perry’s song “Last Friday Night (T.G.I.F) is a very good example of Illustration music videos. The video tells the story that unfolds in the song and it illustrates several parts of the lyrics literally, for example the beginning of the video starts with “There’s a stranger in my bed” and visually, there is a man in her bed. Also the lyrics “Pictures of last night ended up online” plays as we see a picture of her on the internet. Overall, the video links entirely to the song’s lyrics.
Amplification
Beyonce - Run The World http://www.youtube.com/watch?v=VBmMU_iwe6U
1) Pop music videos are built around songs and usually songs do not include traditional narrative structures. 2) The pop music video uses the singer as the narrator as well as the character. 3) The singer often looks directly into the camera and this is to involve the viewer with the performance.
Pop music videos rely on repetition. Usually, the video repeats parts in the way that songs repeat in choruses or lines. The repetition also allows the audience to be familiarized with the genre and have specific expectations. Also, the song would be played on television, radio or there maybe an advertising film or television tie-in making the song very familiar through the use of repetition. Therefore, music videos have form of closure and ending.
There are three different types of relations between songs and videos; Illustration, amplification and disjuncture.
1) Illustration is where the video tells the story of the lyrics in the song, literally.
2) Amplification is when the video introduces new and deep meanings that do not contradict the lyrics but adds more meaning.
3) Disjuncture is where there is little or no link between the lyrics of the song and video.
Pop music videos usually have recognizable features for example, Michael Jackson used to have signature dance moves. Also, the way women are represented as an object or male desire. Music videos try to attract a large audience without dismissing the core target audience.
Illustration
Katy Perry - Last Friday Night (TGIF) http://www.youtube.com/watch?v=KlyXNRrsk4A
Illustration is the literal way of visually interpreting the song’s lyrics. Katy Perry’s song “Last Friday Night (T.G.I.F) is a very good example of Illustration music videos. The video tells the story that unfolds in the song and it illustrates several parts of the lyrics literally, for example the beginning of the video starts with “There’s a stranger in my bed” and visually, there is a man in her bed. Also the lyrics “Pictures of last night ended up online” plays as we see a picture of her on the internet. Overall, the video links entirely to the song’s lyrics.
Amplification
Beyonce - Run The World http://www.youtube.com/watch?v=VBmMU_iwe6U
Amplification is increasingly common. It is separate from
disjuncture as it still has a link to the song that allows it to enhance the
songs meaning however does not literally illustrate lyrics from the song.
Beyonce’s song “Run the World” is an example of amplification as the director
and producer use mise en scene and camera to enhance the songs meaning. The
women in the video are dressed in bold and fierce attire and there are various
different props included such as a tiger, a horse and a large burning car. The
camera angles are used to show Beyonce’s superior role in the video and
signifies her power.
Disjuncture music videos
do not illustrate a connection between the song and the performance. Adele’s
music video for her single “Rolling In The Deep” is an example of disjuncture
as the music video shows her sitting in a random room, several glasses of
water, smashed plates, a drummer, a sculpture being burned and a dancer. All in
all, there is no connection between the lyrics and the performance in the music
video.
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